Hotels, OTAs and DMA - HOTREC's 2024 Hotel Distribution Study explores the latest trends in the European accommodation industry and reveals how consumers book hotel rooms.

Jul 3, 2024 • Hospitality

How Google reshapes hotel distribution - New Skift research views the latest iteration by the search giant as contributing directly to the democratization of the online travel industry.

Oct 19, 2023 • Hospitality

Google Hotels launches market comparison view - Google Business Profiles now has a featured that shows you how your hotel is priced against the competition in your area.

Jan 17, 2024 • Hospitality

Independent hotels remain the backbone of Booking.com’s growth strategy - OTA highlights reliance on smaller properties as AI platforms and Airbnb compete for hotel supply.

Feb 19, 2026 • Hospitality

Social Media in 2025: The ultimate game changer for hotel marketing - Mastering short videos, leveraging AI, and embracing authenticity will differentiate successful brands in a crowded digital space.

Mar 12, 2025 • Marketing

The booking is no longer where you lose - AI doesn't need to process the transaction to control where travelers go. That's the part most hotels are missing.

Mar 30, 2026 • Hospitality

Travel AI spending remains pilot-led, not transformational - Despite broad adoption, most companies layer AI onto existing systems rather than redesigning workflows end to end.

Mar 3, 2026 • Travel

The future of the TMC - In today’s competitive market for business travel services, the traditional travel management company (TMC) model is being challenged.

Feb 5, 2025 • Travel