Sonder shuts down after Marriott deal collapse - The once-hyped hospitality disruptor ends operations amid financial strain and failed integration.

Nov 11, 2025 • Hospitality

EU plans new rules for Airbnb-style rentals - Bloc’s first affordable housing plan aims to tackle speculation, tenant rights, and the social fallout of tourist lets.

Oct 15, 2025 • Hospitality

Sonder’s collapse ends the tech-hotel experiment - The failed Marriott deal and bankruptcy reveal the limits of asset-heavy “tech disruptors” in hospitality.

Nov 12, 2025 • Hospitality

What will drive hotel profits in 2024 - 2022 and 2023 were strong years for U.S. hotels, but owners and operators may face tougher profitability conditions in 2024.

Jan 15, 2024 • Hospitality

How Google reshapes hotel distribution - New Skift research views the latest iteration by the search giant as contributing directly to the democratization of the online travel industry.

Oct 19, 2023 • Hospitality

Why GEO is the new SEO for hotels - Generative Engine Optimization (GEO) marks a shift in how hotels gain visibility. As AI tools shape travel searches, traditional SEO must evolve to stay relevant.

Jun 11, 2025 • Marketing

Why are European hotel beds so bad? - For the most part, hotel beds in Europe aren’t as comfortable as ones in the U.S. - at least not to American travelers.

Jul 4, 2023 • Hospitality

ITB Berlin: Google unveils AI-powered future of travel - In the future, travel will evolve into a fusion of interactive adventures and diverse search methods, diverging significantly from the traditional approaches we're familiar with.

Mar 7, 2024 • Travel