Why GEO is the new SEO for hotels - Generative Engine Optimization (GEO) marks a shift in how hotels gain visibility. As AI tools shape travel searches, traditional SEO must evolve to stay relevant.
Hospitality.today™
Topics › popular
The rise of experiential hospitality - Integrating storytelling into hospitality environments has become a game-changer, enhancing the guest experience by making them a key part of the overall narrative.
Sep 11, 2024 • Hospitality
Americans slash holiday spending, but keep traveling - PWC finds gifts take the hit in 2025 budgets while travel, entertainment, and ai-powered trip planning stay resilient.
Sep 9, 2025 • Travel
Direct hotel channels lose corporate share to GDSs - HEDNA–NYU report shows GDS becoming the dominant corporate channel as business travelers move away from direct bookings.
Jan 28, 2026 • Hospitality
Expedia brings hotel booking to Alexa+ - AI voice assistants move closer to becoming full-service travel platforms.
Jan 6, 2026 • Hospitality
Barcelona to ban all short-term rentals by 2029 - Spanish city has announced plans to ban renting apartments to tourists from 2028 in a bid to reduce housing costs for residents.
Jun 24, 2024 • Travel
Google tests “nearby” hotel ads with direct booking buttons - New ad format in Maps and Search highlights nearby hotels with prominent “Book” links to drive direct reservations via OTAs and hotel websites.
Jul 8, 2025 • Hospitality
Google clarifies its agentic AI booking strategy - The company signals a partnership-first approach as AI-driven booking reshapes travel distribution.
Nov 21, 2025 • Hospitality
JOIN 34,000+ HOTELIERS
Get our Daily Brief in your inbox
By submitting this form, you agree to receive email communication from Hospitality.today and its partners.