Hotel marketing in catch-up mode - Hotels still lag other industries significantly in the resources allotted to marketing, according to a panel at HSMAI's 2023 Marketing Strategy Conference.
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China's tourists aren't going far - While most of the rebound thus far has occurred within the domestic market, the academy expects outbound tourism to significantly expand in 2023.
Jul 31, 2023 • Travel
Wego's focus on the Middle East is paying off - Singapore-based Wego has shifted its geographic focus, with the MENA region becoming its priority in the last decade.
Aug 21, 2023 • Hospitality
Where is vertical disruption heading next in travel? - The top funded verticals in the last 18 months globally are short term rentals and corporate travel.
Oct 18, 2023 • Travel
US Digital Travel Forecast Overview 2023 - US travel industry ad spend growth outpaces other industries for the third year in a row.
Oct 26, 2023 • Travel
$1.4T global travel gross bookings projected in 2023 - Phocuswright research projects $1.4T in global travel gross bookings in 2023, just 4% below 2019 levels.
Nov 14, 2023 • Travel
Google Search Generative Experience's impact on search - SGE offers users an interactive, conversational approach to search queries, incorporating multimedia elements for a more nuanced experience.
Nov 29, 2023 • Marketing
Third-party cookies - Google shares update on next step toward phasing out third-party cookies in Chrome.
Jan 3, 2024 • Marketing
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