What travel marketers should expect in 2023 - See what proprietary Skift Research has to say about how travel marketers should prepare.

Feb 9, 2023 • Hospitality

Wellness travel is rising among parents - New data paints an emerging picture of family travel - one in which parents may be starting to prioritize their own needs alongside those of their children.

May 10, 2023 • Travel

UK: Booking.com still uses 'unethical' pressure selling tactics - Warnings such as 'only one left at this price!' or 'last booked four hours ago' still appear on sites such as Booking.com and Agoda.

Jun 12, 2023 • Hospitality

China's outbound tourism market bounces back - Tourists from Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang and Fujian became the main force of outbound tourism.

Aug 2, 2023 • Travel

A future for flying, or just hot air? - Aviation’s contribution to global energy-related emissions is expected to lift from about 2% today to 4% by 2030.

Feb 9, 2024 • Travel

Why hotels are starting artists-in-residence programs - As more hotels make an effort to engage with their communities, some are offering space and funding to foster local artists.

Feb 20, 2024 • Hospitality

Hotel is using AI to help guests lucid dream - Kimpton Fitzroy’s ‘Room to Dream’ experience is taking sleep tourism to a deeper level.

Mar 28, 2024 • Hospitality

UK regulators crack down on “from” price claims in hotel advertising - The advertising watchdog says limited-availability prices must be clearly disclosed to avoid misleading customers.

Nov 19, 2025 • Hospitality