AI-driven hotel marketing enables smarter guest acquisition - Personalization, automation and AI search visibility are becoming critical for hotel growth strategies.

Feb 19, 2026 • Marketing

Hilton taps HotelKey for property management tech - The company is outsourcing its property management system to the tech company, replacing legacy systems at all 7,000 of the hotels under its brand.

May 1, 2023 • Hospitality

STR maintains U.S. hotel forecast 2024 projections - For 2024, growth in ADR was raised by 0.1 percentage points, while occupancy and RevPAR were unchanged from the previous forecast.

Jan 23, 2024 • Hospitality

OTAs set new record for marketing spend in 2023 - Trip.com stands out as the company that had the biggest jump in its marketing budget in 2023.

Mar 13, 2024 • Hospitality

ChatGPT Advanced Voice: The future of travel booking or the end of OTAs? - What happens to OTAs when LLMs like ChatGPT connect to GDSs for global hotel inventory or automatically fill forms to book long-tail accommodations?.

Oct 14, 2024 • Hospitality

Kayak’s $457m writedown underscores Google’s AI shift - As Google’s AI overviews reduce free search visibility, travel brands face higher customer acquisition costs.

Oct 30, 2025 • Hospitality

Luxury hotels facing increasingly irritated consumers - High-end travelers are pulling back on their vacation spending as inflated pricing hasn't led to an increase in service quality.

Apr 3, 2023 • Hospitality

The world of online travel as seen by Glenn Fogel - The head of Booking Holdings on how competition, regulation, and AI are changing travel and why he wants you to yell at AI chatbots, not humans.

Aug 6, 2024 • Hospitality