Booking.com doesn't need to own the independent hotel. It needs to own how it's found. - Agentic AI was supposed to free independents from the platforms. Booking's own numbers suggest the opposite.
Hospitality.today™
Topics › popular
Hilton is pointing 250 million members at retention and calling it discovery - Chris Nassetta wants next-gen AI to mine Hilton's 250 million loyalty members for tailored offers. That sharpens how Hilton talks to the guests it already has — and does nothing to win the traveler asking an AI which hotel to book.
Jul 20, 2026 • Hospitality
Learn from the brightest minds in the hospitality industry - Key learnings, brand new data and practical takeaways from the Direct Booking Summit in New Orleans.
Nov 28, 2022 • Hospitality
IATA: Passenger recovery continues in November - Total traffic in November 2022 rose 41.3% compared to November 2021.
Jan 11, 2023 • Travel
Full return of Chinese tourists not likely in 2023 - China is unlikely to exceed 60% of pre-Covid levels by year-end, according to the CEO of Singapore's Tourism Board.
Jan 18, 2023 • Travel
Microsoft launches the new Bing, with ChatGPT built in - Bing now features the option to start a ChatGPT-like chat in its toolbar.
Feb 8, 2023 • Marketing
ChatGBT can you help me plan a beach trip? - Do recommendations just scratch the surface. Or can they recommend lesser-known restaurants and handle specific hotel requests too?.
Feb 27, 2023 • Travel
5 ways to invest surplus marketing funds before year end - As the fiscal year ends, it’s not uncommon for hotel teams to have unallocated funds left in their hotel marketing budget.
Sep 12, 2023 • Marketing
JOIN 34,000+ HOTELIERS
Get our Daily Brief in your inbox
By submitting this form, you agree to receive email communication from Hospitality.today and its partners.