Google learns from every click on your hotel's name. Some of those clicks go to Booking.com. - A Google search vice president acknowledged under oath that what people click helps shape its results. That includes searches for your hotel's name, and nobody outside Google knows how much each click counts..

Oct 5, 2026 • Marketing

The future of brand discovery - Google is still the dominant, but shifting consumer behaviors have changed the world of search as we know it.

Dec 6, 2022 • Marketing

Global tourism industry to get boost from Chinese travelers - WTTC expects exponential growth over the next decade mainly thanks to a boost from Chinese outbound travelers.

Jan 13, 2023 • Travel

Social media’s rising influence on the travel industry - The influence of social media is much more present when you look at younger generations.

Jan 23, 2023 • Marketing

What DOJ’s lawsuit against Google means for marketers - The DOJ is seeking to unlock competition within the online advertising industry and diminish Google’s pricing power.

Jan 27, 2023 • Marketing

Corporate best practices for managing business travel’s climate impact - Best practices and insights from leading companies taking action on Scope 3.6 emissions for greener corporate travel.

Apr 25, 2023 • Travel

Cvent's annual list of top meeting hotels in the United States - This year's list has a number of changes throughout the top 100, including 18 new properties that knocked some off of last year's list.

May 23, 2023 • Travel

Efficiency should drive tech investments in hospitality - Investments in generative AI technologies in particular should be driven by getting more efficient and more productive.

Jun 28, 2023 • Hospitality