Travel companies are losing visibility into the customer journey - AI-driven discovery is making it harder to understand where bookings, traffic, and traveler decisions originate.

May 28, 2026 • Hospitality

Why corporate travelers keep booking around your negotiated rate - GBTA's 2026 survey found that corporate travelers keep finding it cheaper elsewhere. The booking tool never shows them what the negotiated rate includes..

Jun 4, 2026 • Hospitality

How research informed Booking.com’s sustainable travel badge - Research has helped the company better highlight sustainable property credentials for those booking accommodation.

Nov 25, 2022 • Travel

The best apartment hotels now feel like home, but fancier - From Marriott to Hyatt to Accor, brands are creating hotels where you’ll actually want to eat, work and hang out.

Jan 20, 2023 • Hospitality

Sonder on the future of hospitality - The accommodations company wants to use design and technology to build a better-traveled world open to all.

Jan 25, 2023 • Hospitality

Google Search's guidance about AI-generated content - Google reiterated and clarified some of its advice about AI-generated content.

Feb 9, 2023 • Marketing

Wellness becomes core brand architecture for Regent hotels - IHG positions integrated spa design, rituals and service philosophy as a defining luxury brand pillar rather than a standalone amenity.

Feb 26, 2026 • Hospitality

Chinese travelers prioritize experience-led travel growth - Rising demand and higher budgets signal a shift toward quality, personalization, and digital-first journeys.

Apr 24, 2026 • Travel