US: STR cuts 2023 hotel rate, occupancy forecast - Weaker economic momentum will temper travel recovery, but the rebuilding of business travel will continue to support demand growth next year.

Nov 25, 2022 • Hospitality

Sabre retires Sabre Hotel RFP - The company informed its userbase that Sabre Hotel RFP will be sunset on July 14, 2023.

Apr 18, 2023 • Hospitality

Hotel guests want investments in experience, but ROI can be hard to track - Staffing, focus on satisfaction lead to complicated math.

Jul 23, 2024 • Hospitality

Google tests “nearby” hotel ads with direct booking buttons - New ad format in Maps and Search highlights nearby hotels with prominent “Book” links to drive direct reservations via OTAs and hotel websites.

Jul 8, 2025 • Hospitality

The new gatekeeper of hotel reputation - Review synthesis and sentiment analysis are transforming how guests see—and judge—your property.

Aug 19, 2025 • Hospitality

The consumer has changed, distribution has changed - Accor has discontinued the global distribution of static rates and now works exclusively with four online distributors - Expedia, Infinite, Webbeds and Hotelbeds - through direct connections.

Sep 17, 2024 • Hospitality

Accor’s loyalty program surpasses 100 million members - Experiential rewards, sustainability initiatives, and direct bookings fuel growth - but challenges remain in catching industry giants Marriott and Hilton.

Mar 21, 2025 • Hospitality

Google tightens its grip on travel demand - Agentic AI shifts control of bookings toward platforms that own traveler context.

Mar 26, 2026 • Hospitality