Booking.com confident AI won’t disrupt its market position - The company reassures investors that it is well-positioned to adapt to AI-driven changes, leveraging its data, brand strength, and partnerships to stay competitive.

Feb 21, 2025 • Hospitality

Brands target AI chatbots as users switch from Google search - Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude.

Apr 29, 2025 • Marketing

How to know if your hotel is sustainable - What travelers should keep in mind when making conscientious choices — and how to book with hotels taking real action behind the sustainable talk.

Feb 27, 2023 • Travel

Hospitality that benefits people and the planet - Five of McKinsey’s travel and hospitality experts envision the hotel industry of the 2030s.

Jul 31, 2023 • Hospitality

Airlines, hotels warn Google changes may benefit OTAs - Some could lose as much as 50% of their online traffic and possibly millions of euros in revenues due to Google's changes to its search results.

Mar 7, 2024 • Hospitality

2024: A quiet year for travel and hospitality M&A - Strategic partnerships rise as high capital costs stall deal-making - hope for a rebound in 2025 grows with easing economic pressures.

Apr 1, 2025 • Hospitality

Spanish National Court suspends Booking.com’s fine - The suspension delays immediate financial consequences, but the appeal could reshape competition in Spain’s online travel market.

Mar 10, 2025 • Hospitality

Google tests travel ads in AI search engines - Early trials with startups like iAsk hint at how Google plans to monetize the future of generative AI search.

May 8, 2025 • Marketing