Read in browser Today's Brief Six layers, one hub — the minimum stack for the new PMS era - What an independent 100-room hotel actually needs to compete in the agentic commerce era. May 12, 2026 • Hospitality The five kinds of vertical travel AI - Supply, corporate, curation, destination, classification — five kinds of specialist, five different defenses. May 12, 2026 • Hospitality Cendyn Is your 2027 hotel marketing budget ready for what’s next? AI search, rising acquisition costs, and changing traveler behavior are rewriting hotel marketing. This guide reveals where to invest in 2027 to strengthen visibility, drive direct bookings, and maximize marketing ROI. Download the guide Travel advisors are pushing back on hidden commission cuts - ASTA’s campaign against non-commissionable fares signals a broader shift toward transparency and fairer economics in travel distribution. May 12, 2026 • Hospitality Travel conferences face growing pressure to prove business value - Executives still attend industry events, but expectations are shifting from networking and visibility toward measurable insights, actionable takeaways, and clearer ROI. May 12, 2026 • Hospitality Instagram is turning originality into a visibility advantage - As the platform increasingly rewards unique and experience-driven content, travel brands relying on recycled marketing assets may see their reach decline. May 12, 2026 • Marketing AI is turning into a platform decision for hotels - OpenAI’s new deployment business highlights how hospitality companies may soon need to choose long-term AI ecosystems — not just standalone tools. May 12, 2026 • Hospitality ... in case you missed it, our Daily Brief May 11, 2026 Advertising   Contact   Legal   © 2026 Hospitality.today™