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Today's Brief
Chinese tourists are back - just not in the U.S. - A lack of flights, visa challenges and broader geopolitical tensions remain significant hurdles to luring Chinese tourists.
Aug 25, 2023 • Travel
How the steep decline in Chinese tourists will cost the U.S. - U.S. tourism officials are pining for the return of Chinese tourists, by far the biggest spenders among global travelers.
Aug 25, 2023 • Travel
The role of AI in personalized travel recommendations - One of the most promising applications of AI in the travel sector is its ability to provide personalized travel recommendations.
Aug 25, 2023 • Travel
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Virtuoso on high-net-worth travel trends - Next summer expect to see a growing number of travelers sharing Instagram snaps from the European Alps, Norwegian fjords and Arctic Finland.
Aug 25, 2023 • Travel
China’s tourism to grow faster than its GDP - People in China have switched from buying big-ticket items like flats and cars to experiential consumption.
Aug 25, 2023 • Travel
Google on how to measure marketing performance in the travel industry - Travel demand can be highly unpredictable, making it difficult to measure the true impact of your marketing.
Aug 25, 2023 • Marketing
Influenced by influencers - Gen Z travelers will alter the industry as we know it by spending their money on authentic life experiences rather than material goods.
Aug 25, 2023 • Travel
How travel startups use social media - Social media is the new SEO, and travelers search on Instagram and TikTok before Google.
Aug 25, 2023 • Marketing
... in case you missed it, our Daily Brief August 23, 2023
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