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Today's Brief
Direct hotel channels lose corporate share to GDSs - HEDNA–NYU report shows GDS becoming the dominant corporate channel as business travelers move away from direct bookings.
Jan 28, 2026 • Hospitality
Hotel groups double down on loyalty to counter OTAs and AI agents - Direct relationships become a strategic defense as booking shifts toward AI-led discovery.
Jan 28, 2026 • Hospitality
Cendyn
How to make your hotel visible in AI-powered search
Travelers are turning to ChatGPT, Gemini, Claude, and other AI assistants to discover where to stay. This on-demand webinar explores how AI is reshaping hotel search and shares practical strategies to increase your hotel's visibility and impact booking decisions.
Watch the webinar
CoStar holds 2026 U.S. hotel outlook largely unchanged - Moderate growth expected as economic conditions stabilize and demand shifts to higher-tier hotels.
Jan 28, 2026 • Hospitality
The $300 million question: Mews's bid for PMS dominance - The hotel PMS market has never had a leader. There are structural reasons why it probably never will.
Jan 28, 2026 • Hospitality
Hospitality Solutions rebrands as Aven Hospitality - Formerly known as Sabre Hospitality Solutions, the company positions itself for AI-driven hotel distribution and operations.
Jan 28, 2026 • Hospitality
How a Google display campaign drove real breakfast revenue for a luxury hotel - Targeted marketing as a lever for scaling ancillary revenue beyond room nights.
Jan 28, 2026 • Marketing
... in case you missed it, our Daily Brief January 27, 2026
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