Read in browser Today's Brief Navigating Europe's evolving travel market: Key Trends for 2025 - How shifting budgets, changing loyalty trends and value-driven pricing are reshaping the industry. Feb 28, 2025 • Travel OTAs hit record levels of marketing spend in 2024 - As AI reshapes digital advertising, industry leaders like Booking.com, Expedia, Airbnb, and Trip.com adapt strategies to stay ahead in the evolving travel landscape. Feb 28, 2025 • Hospitality gcommerce Win More Direct Bookings on Google Hotel Ads Discover why your property may be underperforming on metasearch, how to eliminate key conversion barriers, and smarter strategies to compete effectively on Google Hotel Ads. Download your free guide How hospitality can inspire sustainable travel choices - Insights from Accor, Booking.com and the University of Surrey on effective sustainability messaging in hospitality. Feb 28, 2025 • Hospitality TUI wants to attract Chinese travelers - As European demand slows, TUI seeks to attract Chinese and American travelers while offering cheaper vacation options in Eastern Europe. Feb 28, 2025 • Hospitality UK's On The Beach sees strong demand - Summer bookings soar as city packages gain popularity, driving 23% profit increase for travel company. Feb 28, 2025 • Hospitality How hoteliers can turn Eras Tour wins into 2025 success - Revenue-boosting lessons from Taylor Swift's tour that can lead to direct channel success this year. Feb 28, 2025 • Hospitality ... in case you missed it, our Daily Brief February 27, 2025 Advertising   Contact   Legal   © 2026 Hospitality.today™