How hotels can drive greater customer lifetime value - Customer lifetime value calculations answer the question how much money you should spend to acquire customers.

Jul 12, 2023 • Hospitality

Marriott sees experiences as lure to boost hotel loyalty program - Points as a form of loyalty isn't for everybody, as rewards are not always immediately accessible - but Marriott is looking to change that.

Jun 7, 2023 • Hospitality

Gen Z, millennial travelers seek rewards programs - Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations.

May 30, 2023 • Hospitality

Loyalty programs to soften impact of economic downturn in hospitality - Loyalty members redeemed a record number of points in 2022 that were earned and saved during the pandemic.

Apr 18, 2023 • Hospitality

Hotels.com slashes rewards from 10% to 2% - With the transition to Expedia Group's One Key reward program, Hotels.com looses its appeal for many travelers.

Mar 29, 2023 • Hospitality

What is hotel status match and which hotels offer it? - Status match is a tool hotel loyalty programs use in order to snag frequent travelers from competing hotels.

Mar 27, 2023 • Hospitality

Is Accor's new travel subscription program worth it? - The viability of the travel subscription model took a step forward this week when Paris-based Accor rolled out a global plan called ALL Plus.

Mar 16, 2023 • Hospitality

Accor to go global with subscription cards - Latest attempt by travel companies to create subscription-based products as the new frontier in inspiring customer loyalty.

Mar 14, 2023 • Hospitality