U.S. business travel spending to grow, but slowly - U.S. domestic business travel volume is projected to remain below pre-pandemic levels until 2026, while total business travel spending is not forecast to recover before 2028.
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Boost direct bookings with an conversion rate optimization tool - Discrepancies in pricing across different platforms can lead to a loss of potential guests who may choose other options that appear more cost-effective.
Jan 18, 2024 • Hospitality
Essential hotel metrics for General Managers - Data empowers you to make operational decisions. Knowing which metrics are the most important, therefore, is vital.
Jan 18, 2024 • Hospitality
Expedia appeals to travelers' emotional - The OTA promotes unique journeys that deviate from traditional trips, inspiring travelers to break free from the monotony of traditional travel.
Jan 17, 2024 • Hospitality
Google Hotels launches market comparison view - Google Business Profiles now has a featured that shows you how your hotel is priced against the competition in your area.
Jan 17, 2024 • Hospitality
TikTok: The Gen Z search engine - When Google CEO Sundar Pichai said "competition comes from nowhere" during a conference in California, he was referring to TikTok.
Jan 17, 2024 • Marketing
How AI is changing hotel revenue management - Big data has been great for revenue management, but it also increased the need to find relevant data in these new data sources.
Jan 17, 2024 • Hospitality
Indigenous tourism goes deeper than 'dinner and a show' - Around the globe, travelers are looking to get beyond superficial interactions with Native cultures for more in-depth experiences.
Jan 17, 2024 • Travel
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