Meta on latest marketing trends - The company sat down with marketing pros from a range of brands creating a new video series called ‘Performance Talks’.

Apr 13, 2023 • Marketing

Google CEO muses about the future of search - The commercial potential of large language models and LLM search, and the future of link-based search.

Apr 13, 2023 • Marketing

How to win direct bookings from metasearch - If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search.

Apr 12, 2023 • Marketing

What a U.S. TikTok ban could mean for the travel industry - A ban on the app for US users could mean much less exposure to under-the-radar travel destinations.

Apr 11, 2023 • Marketing

TikTok’s undeniable impact on travel and tourism - Many members of Gen Z are bypassing Google and turning to TikTok as their search engine.

Apr 4, 2023 • Marketing

How to reach travelers on a budget this spring - Microsoft Advertising shares some top insight how your travel business can reach consumers on a budget.

Apr 4, 2023 • Marketing

Twitter is dying - The value that the platform produced, by combining valuable streams of qualification and curiosity, is being beaten and wrung out.

Mar 29, 2023 • Marketing

Marketing to Chinese tourists in 2023 - Understanding Chinese social media platforms and digital marketing in China will be key to reaching this target market.

Mar 28, 2023 • Marketing