Marketing to Chinese tourists in 2023 - Understanding Chinese social media platforms and digital marketing in China will be key to reaching this target market.

Mar 28, 2023 • Marketing

Solving hotel marketing challenges with a first-party data strategy - While first-party data is important, deploying a strategy can be challenging.

Mar 28, 2023 • Marketing

AI is changing travel blogs completely - The tools aren't very good just yet, but they will become really good very soon.

Mar 27, 2023 • Marketing

TikTok’s pros and cons for travel - Even if social commerce in travel succeeds in doubling in the next few years, it will account for barely 5% of total e-commerce sales.

Mar 24, 2023 • Marketing

Will Google’s rush to join chatbot party with launch of Bard backfire? - Success of AI-powered rivals ChatGPT and Bing Chat has forced its hand, but release brings risks for tech giant.

Mar 23, 2023 • Marketing

How ‘travel aesthetics’ are ruining travel for everyone - Social media is overflowing with picture-perfect travel imagery - a problem for destinations, and for travelers too.

Mar 23, 2023 • Marketing

Google’s new search guidelines on AI-generated content - AI-produced content will create a massive opportunity for skilled writers and marketers.

Mar 22, 2023 • Marketing

Influencers and social commerce in travel - How social marketing has evolved, how consumers interact with brands and nuanced differences for travel.

Mar 21, 2023 • Marketing