Is your content marketing strategy ready for GA4? - The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012.

Mar 14, 2023 • Marketing

Using metasearch to drive direct hotel bookings - The best way to increase direct bookings is to pair metasearch with your existing multichannel campaigns to increase visibility.

Mar 14, 2023 • Marketing

Meta working on a Twitter competitor - The company confirmed it is exploring a standalone decentralized social network for sharing text updates.

Mar 13, 2023 • Marketing

TikTok enters the search ad market, challenging Google and Microsoft - The company's ad platform may offer more competitive pricing and better ROI than Google’s platform.

Mar 10, 2023 • Marketing

Google updates Google Trends - The company refreshed the Search Trends site, making it easier to explore what’s trending around you and across the world.

Mar 9, 2023 • Marketing

Google launches new tool to drive direct hotel bookings - Performance Max for travel goals can help hoteliers reach more guests and drive more bookings across all Google channels.

Mar 8, 2023 • Marketing

Google: Bard is not search - Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.

Mar 7, 2023 • Marketing

The case for a sales and marketing evolution in hospitality - Hotels are moving beyond "heads-in-beds" marketing to creatively place brands in culture.

Mar 6, 2023 • Marketing