TikTok enters the search ad market, challenging Google and Microsoft - The company's ad platform may offer more competitive pricing and better ROI than Google’s platform.

Mar 10, 2023 • Marketing

Google launches new tool to drive direct hotel bookings - Performance Max for travel goals can help hoteliers reach more guests and drive more bookings across all Google channels.

Mar 8, 2023 • Marketing

Understanding the value proposition of paid and free Google Hotels - Does the customer behave differently when clicking on paid or free links? What’s the impact on the conversion rate?.

Mar 1, 2023 • Marketing

Google Hotel Ads testing new local three-pack entry point - Update paves the way for higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.

Feb 17, 2023 • Marketing

Google hotel search results carousel at top - Google Search now shows a carousel at the top of the search results for hotel results.

Feb 10, 2023 • Marketing

Growing contribution of metasearch to direct revenue - 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019.

Feb 9, 2023 • Marketing

Microsoft launches the new Bing, with ChatGPT built in - Bing now features the option to start a ChatGPT-like chat in its toolbar.

Feb 8, 2023 • Marketing

A deep dive into Tripadvisor Sponsored Placements - How hotels can bid to the top of Tripadvisor search results for any given destination.

Feb 6, 2023 • Marketing