Revisiting Google’s Free Booking Links - Key findings from an analysis of metasearch performance for 1,000 hotels across Europe & Asia Pacific.

Feb 3, 2023 • Marketing

What DOJ’s lawsuit against Google means for marketers - The DOJ is seeking to unlock competition within the online advertising industry and diminish Google’s pricing power.

Jan 27, 2023 • Marketing

US sues Google to break up ad unit - First major case challenging the power of one of the nation’s largest tech companies.

Jan 25, 2023 • Marketing

Fundamentals of search engine optimization and marketing - How to get the most out of your marketing budget while optimizing organic search and paid placements.

Dec 19, 2022 • Marketing

The future of brand discovery - Google is still the dominant, but shifting consumer behaviors have changed the world of search as we know it.

Dec 6, 2022 • Marketing

Airbnb's search-averse marketing strategy is working - Airbnbis attributing part of its success to its pivot away from search marketing and toward brand campaigns.

Nov 8, 2022 • Marketing