TikTok publishes new travel marketer playbook - The new guide is designed to assist travel-related businesses in capitalizing on the app's growing interest in vacations.

Aug 16, 2023 • Marketing

Using TikTok for travel tips - While many videos on the app can serve as inspiration for travel destinations, users should always do their own research.

Jul 26, 2023 • Marketing

How travel brands are finding a voice on TikTok - Hannah Bennett, industry lead of global business solutions at TikTok, talks about the latest trends as they relate to travel.

Jun 29, 2023 • Marketing

What’s hot - or not - in social media marketing for hotels? - HSMAI's Marketing Advisory Board shares key statistics and gathered insights on how hoteliers are marketing on the social media landscape today.

Jun 23, 2023 • Marketing

TikTok marketing for hotels - TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality.

Jun 20, 2023 • Marketing

How Airbnb uses social listening and Booking.com not - Airbnb was ready to pick up the ball after Booking.com provided customers with a house that didn’t actually exist.

Jun 13, 2023 • Marketing

Social media plays biggest role in attracting tourists to Florida - A recent survey conducted by the University of Florida indicates that social media plays a significant role in enticing people to the Sunshine State.

Jun 9, 2023 • Marketing

TikTok increasingly becomes the trip before the trip - The platform's growing user base has led to an explosion of travel content, driving the culture of travel.

Jun 8, 2023 • Marketing