OTAs push marketing spend past $20 billion in 2025 - Rising investment underscores continued reliance on paid channels despite growing focus on direct engagement and AI.

Mar 2, 2026 • Hospitality

Google Hotel Ads testing new local three-pack entry point - Update paves the way for higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.

Feb 17, 2023 • Marketing

Accor to go global with subscription cards - Latest attempt by travel companies to create subscription-based products as the new frontier in inspiring customer loyalty.

Mar 14, 2023 • Hospitality

How Tripadvisor's net commission per stay model works - The company's net commission per stay-based “CPA Meta Consumption” model complements its traditional CPC or cost-per-click model.

May 4, 2023 • Hospitality

Corporate travel in Spain continues ‘dynamic’ recovery - Corporate travel in Spain is continuing to make up for lost ground in 2023 with the number of trips in the first quarter back to 87% of pre-Covid levels.

May 22, 2023 • Travel

Travel to remain consumer priority - Consumers to spend 28% more on travel over the next 12 months, finds new Amadeus research.

Aug 1, 2023 • Travel

Booking.com focusing on Asia - The OTA has experienced significant growth in the Asia, with a 40% surge in room nights, surpassing the overall performance of Booking.com which saw a 9% increase.

Aug 31, 2023 • Hospitality

How brands will work with creators in 2024 - Shifting consumer preferences could change how brands show up, while social commerce and artificial intelligence may yield fresh opportunities.

Jan 15, 2024 • Marketing