Technologies and strategies shaping direct hotel bookings - Recent research highlights the technologies and strategies shaping the future of direct bookings, such as AI-driven engines and mobile transactions.

Oct 31, 2024 • Hospitality

Google launches new tool to drive direct hotel bookings - Performance Max for travel goals can help hoteliers reach more guests and drive more bookings across all Google channels.

Mar 8, 2023 • Marketing

How AI is rewriting the hotel booking journey - The Boston Consulting Group on how hotels can stay visible, engaged, and bookable in the age of conversational travel planning.

Jun 26, 2025 • Hospitality

Beyond bookings: How OTAs became strategic partners for hotels - From data insights to AI-powered personalization, hoteliers are rethinking their relationship with online travel agencies.

Jul 4, 2025 • Hospitality

Agoda under fire in Japan over ongoing booking failures - Tourism agency issues warning as hotels report missing reservations, incorrect details, and price discrepancies.

Jun 24, 2025 • Hospitality

Switzerland’s luxury tourism boom: Profitable, but at what cost? - As Switzerland caters to the ultra-wealthy, concerns rise over affordability, local impact, and the changing character of its alpine resorts.

Mar 4, 2025 • Travel

Expedia sharpens its hotel pitch as OTAs diverge on strategy - How the shifting tactics of online travel agencies are reshaping hotel visibility and demand in 2026.

Nov 13, 2025 • Hospitality

There is something wrong at Booking.com - Many Booking.com accommodation partners have faced silence from the company as they’ve chased payments for months while struggling to keep businesses afloat.

Oct 4, 2023 • Hospitality