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Today's Brief
The new traveler: Free spirits and brand loyalty - Traveling today is the best it’s ever been, giving travel and hospitality brands ample legroom on their journey to tremendous brand growth.
May 7, 2024 • Travel cutting paid media spending to focus on direct bookings - The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program.
May 6, 2024 • Hospitality
Airbnb plans loyalty program - The company is toying with the idea of an Amazon Prime subscription model, which he says will bring in more money to provide a better service.
May 7, 2024 • Hospitality
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Accor introduces new loyalty program for travel advisors - The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking.
May 7, 2024 • Hospitality
The hotel industry should refine its definition of 'brand' - Brands are being seen differently by industry insiders and travelers. It's time to bridge this gap..
May 6, 2024 • Hospitality
Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.
May 7, 2024 • Marketing
Enhancing your hotel brand’s digital reputation - Brands can no longer afford to be passive; proactive reputation management is key to thriving in the review economy.
May 7, 2024 • Hospitality
... in case you missed it, our Daily Brief May 3, 2024
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