Read in browser Today's Brief The new traveler: Free spirits and brand loyalty - Traveling today is the best it’s ever been, giving travel and hospitality brands ample legroom on their journey to tremendous brand growth. May 7, 2024 • Travel Booking.com cutting paid media spending to focus on direct bookings - The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program. May 6, 2024 • Hospitality gcommerce Win More Direct Bookings on Google Hotel Ads Discover why your property may be underperforming on metasearch, how to eliminate key conversion barriers, and smarter strategies to compete effectively on Google Hotel Ads. Download your free guide Airbnb plans loyalty program - The company is toying with the idea of an Amazon Prime subscription model, which he says will bring in more money to provide a better service. May 7, 2024 • Hospitality Accor introduces new loyalty program for travel advisors - The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking. May 7, 2024 • Hospitality The hotel industry should refine its definition of 'brand' - Brands are being seen differently by industry insiders and travelers. It's time to bridge this gap.. May 6, 2024 • Hospitality Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future. May 7, 2024 • Marketing Enhancing your hotel brand’s digital reputation - Brands can no longer afford to be passive; proactive reputation management is key to thriving in the review economy. May 7, 2024 • Hospitality ... in case you missed it, our Daily Brief May 3, 2024 Advertising   Contact   Legal   © 2026 Hospitality.today™