Hilton's TikTok ad changed the social marketing game for good - How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?.

May 16, 2023 • Marketing

The impact of social media on travel expectations in Americans - A recent survey among 2,000 American travelers reveals that most respondents have unrealistic expectations of their travels, thanks to social media.

May 15, 2023 • Marketing

Google looks to social media for some travel searches - The company added a new perspectives filter that lets searchers filter their search results to show videos, blogs and forums.

May 15, 2023 • Marketing

Google upgrades Bard to compete with ChatGPT - The company is now done playing catch-up and is looking to move well beyond the capabilities of ChatGPT.

May 11, 2023 • Marketing

Going dark on TikTok damaging for destination marketers - The social network has become a major player in destination marketing, but restrictions are limiting its use among state tourism agencies.

May 9, 2023 • Marketing

Google to become more "visual, snackable, personal, and human" - The company is making significant changes to its search engine to enhance the user experience.

May 8, 2023 • Marketing

Hospitality SEO best practices for 2023 & beyond - Although the pandemic has eased up and travel is on the rise, consumer behavior has undergone a dramatic change.

May 5, 2023 • Marketing

Google ad revenue slides again as platform’s dominance is challenged - The company is betting on new areas, including short-form video and generative artificial intelligence, to spur a turnaround.

Apr 27, 2023 • Marketing