Is Facebook still an effective marketing vehicle for hotels? - For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade.

May 22, 2023 • Marketing

How Instagram changed the tourism industry - The social media platform's influencers and hashtags have changed vacation destinations - and not always for the best.

May 17, 2023 • Marketing

Hilton's TikTok ad changed the social marketing game for good - How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?.

May 16, 2023 • Marketing

The impact of social media on travel expectations in Americans - A recent survey among 2,000 American travelers reveals that most respondents have unrealistic expectations of their travels, thanks to social media.

May 15, 2023 • Marketing

Going dark on TikTok damaging for destination marketers - The social network has become a major player in destination marketing, but restrictions are limiting its use among state tourism agencies.

May 9, 2023 • Marketing

Meta on latest marketing trends - The company sat down with marketing pros from a range of brands creating a new video series called ‘Performance Talks’.

Apr 13, 2023 • Marketing

What a U.S. TikTok ban could mean for the travel industry - A ban on the app for US users could mean much less exposure to under-the-radar travel destinations.

Apr 11, 2023 • Marketing

TikTok’s undeniable impact on travel and tourism - Many members of Gen Z are bypassing Google and turning to TikTok as their search engine.

Apr 4, 2023 • Marketing