The impact of social media on travel expectations in Americans - A recent survey among 2,000 American travelers reveals that most respondents have unrealistic expectations of their travels, thanks to social media.

May 15, 2023 • Marketing

Going dark on TikTok damaging for destination marketers - The social network has become a major player in destination marketing, but restrictions are limiting its use among state tourism agencies.

May 9, 2023 • Marketing

Meta on latest marketing trends - The company sat down with marketing pros from a range of brands creating a new video series called ‘Performance Talks’.

Apr 13, 2023 • Marketing

What a U.S. TikTok ban could mean for the travel industry - A ban on the app for US users could mean much less exposure to under-the-radar travel destinations.

Apr 11, 2023 • Marketing

TikTok’s undeniable impact on travel and tourism - Many members of Gen Z are bypassing Google and turning to TikTok as their search engine.

Apr 4, 2023 • Marketing

Twitter is dying - The value that the platform produced, by combining valuable streams of qualification and curiosity, is being beaten and wrung out.

Mar 29, 2023 • Marketing

Marketing to Chinese tourists in 2023 - Understanding Chinese social media platforms and digital marketing in China will be key to reaching this target market.

Mar 28, 2023 • Marketing

TikTok’s pros and cons for travel - Even if social commerce in travel succeeds in doubling in the next few years, it will account for barely 5% of total e-commerce sales.

Mar 24, 2023 • Marketing