How ‘travel aesthetics’ are ruining travel for everyone - Social media is overflowing with picture-perfect travel imagery - a problem for destinations, and for travelers too.

Mar 23, 2023 • Marketing

Influencers and social commerce in travel - How social marketing has evolved, how consumers interact with brands and nuanced differences for travel.

Mar 21, 2023 • Marketing

Meta working on a Twitter competitor - The company confirmed it is exploring a standalone decentralized social network for sharing text updates.

Mar 13, 2023 • Marketing

Social media engagement benchmarks for travel brands - Travel and hospitality brands seem to be posting less than other industries across all four key social media.

Mar 6, 2023 • Marketing

TikTok’s engagement rate soars above the competition - Travel brands grabbed the bronze on TikTok and earned about 150% the engagement rates as the median industry.

Feb 27, 2023 • Marketing

Why Hilton’s 10 minute TikTok went viral - Hilton Hotels went viral on TikTok last week for producing a video that’s not only an ad, but 10 minutes long.

Feb 24, 2023 • Marketing

Google, Meta have high hopes for short-form video - Both companies have stated that they plan to prioritize short-form video formats' monetization during 2023.

Feb 7, 2023 • Marketing

Meta reports travel was fourth quarter bright spot - Meta’s advertising revenue declined in the fourth quarter, travel and healthcare were the largest bright spots.

Feb 2, 2023 • Marketing