Google Hotel Ads testing new local three-pack entry point - Update paves the way for higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.

Feb 17, 2023 • Marketing

Hotel previsualization as a metaverse use case for right now - A privately hosted 'digital twin' of a property existing in the real world with service enhancing functions key target markets.

Feb 14, 2023 • Marketing

Google hotel search results carousel at top - Google Search now shows a carousel at the top of the search results for hotel results.

Feb 10, 2023 • Marketing

Growing contribution of metasearch to direct revenue - 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019.

Feb 9, 2023 • Marketing

Google Search's guidance about AI-generated content - Google reiterated and clarified some of its advice about AI-generated content.

Feb 9, 2023 • Marketing

Microsoft launches the new Bing, with ChatGPT built in - Bing now features the option to start a ChatGPT-like chat in its toolbar.

Feb 8, 2023 • Marketing

Google takes on ChatGPT with Bard - AI will be coming to Google Search to distill complex information into easy-to-digest formats.

Feb 7, 2023 • Marketing

Google, Meta have high hopes for short-form video - Both companies have stated that they plan to prioritize short-form video formats' monetization during 2023.

Feb 7, 2023 • Marketing