Social media engagement benchmarks for travel brands - Travel and hospitality brands seem to be posting less than other industries across all four key social media.

Mar 6, 2023 • Marketing

What hotels should know about Apple Business Connect - Apple Business Connect gives hoteliers the opportunity to make their hotel and its amenities more easily discoverable.

Mar 3, 2023 • Marketing

Spring break travel 2023 - With time winding down, short term booking windows will see an aggressive increase in demand and booking volume.

Mar 1, 2023 • Marketing

Understanding the value proposition of paid and free Google Hotels - Does the customer behave differently when clicking on paid or free links? What’s the impact on the conversion rate?.

Mar 1, 2023 • Marketing

How to adapt to the digitization of hospitality - Digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers.

Feb 28, 2023 • Marketing

TikTok’s engagement rate soars above the competition - Travel brands grabbed the bronze on TikTok and earned about 150% the engagement rates as the median industry.

Feb 27, 2023 • Marketing

Why Hilton’s 10 minute TikTok went viral - Hilton Hotels went viral on TikTok last week for producing a video that’s not only an ad, but 10 minutes long.

Feb 24, 2023 • Marketing

Proven strategies for improving travel SEO - Tips on how to use travel SEO keywords to improve the performance of your travel industry website.

Feb 23, 2023 • Marketing