A deep dive into Tripadvisor Sponsored Placements - How hotels can bid to the top of Tripadvisor search results for any given destination.

Feb 6, 2023 • Marketing

Why Marketing ChatGPT is not ready for primetime - Marketing ChatGPT is the latest form of conversational AI to help accomplish repetitive marketing functions.

Feb 6, 2023 • Marketing

Revisiting Google’s Free Booking Links - Key findings from an analysis of metasearch performance for 1,000 hotels across Europe & Asia Pacific.

Feb 3, 2023 • Marketing

Instagram as we know it is dead - We're in the next evolution of Instagram, where static photos are out, and Reels and Stories are in.

Feb 2, 2023 • Marketing

Meta reports travel was fourth quarter bright spot - Meta’s advertising revenue declined in the fourth quarter, travel and healthcare were the largest bright spots.

Feb 2, 2023 • Marketing

The woman behind Hyatt’s community-centric push - Shaking things up in the hospitality space includes not shying away from conversations of diversity, equity and inclusion.

Feb 1, 2023 • Marketing

An Apple search engine? - Unlike Google, Apples search engine could delegate the search to all the apps on your device.

Jan 31, 2023 • Marketing

How travel brands can activate first-party data - Travel needs to learned to use first-party data in sophisticated ways to create a personalized, seamless customer experience.

Jan 30, 2023 • Marketing