Direct booking in 2026: Personalization, AI visibility and experience - Hotels combining tailored engagement, AI discoverability and distinctive value are best positioned to strengthen direct channels.

Feb 17, 2026 • Hospitality

Business travel leaders cautious on generative AI - The business travel community is urging a step back when it comes to applying generative AI too widely across workflows.

Jul 6, 2023 • Travel

With the explosion of AI, can hotel reviews still be trusted? - Artificial intelligence produces plausible verdicts on hotels, restaurants and tech in an instant.

Jul 17, 2023 • Hospitality

The killer app for AI in travel - The future of search in the travel industry will be more free-form, resembling a conversation with a travel agent.

Sep 28, 2023 • Hospitality

What’s trending in hotels for 2024 - More and more guests look beyond chain hotel groups and seeking out independent and boutique properties that connect on a personal level.

Dec 21, 2023 • Hospitality

China's Spring Festival tourism boom set to boost global travel market - Bookings of Chinese tourists for outbound travel during the upcoming Spring Festival holidays (February 10-17) have boomed.

Jan 25, 2024 • Travel

Hilton's new hotel brands are catching travelers' interest - With its new Spark and LivSmart Studios hotel brands, Hilton is one of the most innovative hospitality companies of 2024, according to Fast Company.

Mar 20, 2024 • Hospitality

Welcome to pricing hell - The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.

Apr 18, 2024 • Hospitality