Hotel marketing trends to watch in 2025 - 12 key trends shaping the future of hospitality marketing, offering insights and strategies to elevate your brand and drive success in the year ahead.

Oct 25, 2024 • Hospitality

How Booking.com dominates travel marketing with SEO - The company’s success demonstrates that SEO is not a one-time effort but a long-term, holistic strategy.

Mar 3, 2025 • Marketing

Slowdown in U.S. consumer spending weighs on travel and leisure groups - Earnings reports this week showed more signs of belt-tightening among American households.

Aug 8, 2024 • Travel

Booking.com’s cancellation practices leave travelers at risk - Third-party booking headaches expose systemic weaknesses in online travel platforms.

Dec 9, 2025 • Hospitality

The “chainification” of Europe's hotel industry - A new Booking.com report highlights a “boom” in hotel growth and erosion of independent properties in Europe.

Jun 26, 2023 • Hospitality

Virtuoso Travel Week 2025: The new rules of luxury travel - From AI disruption to Gen Z influence, five issues shaping the future of luxury advisors.

Aug 18, 2025 • Hospitality

Marriott ramps up AI investment to modernize hotel technology - Technology transformation highlights rising competitive pressure for hotels to adopt AI-driven operations and guest engagement.

Feb 20, 2026 • Travel

Google tests “nearby” hotel ads with direct booking buttons - New ad format in Maps and Search highlights nearby hotels with prominent “Book” links to drive direct reservations via OTAs and hotel websites.

Jul 8, 2025 • Hospitality