Read in browser Today's Brief Google shifting to AI-powered bidding for Hotel Ads - The company is retiring its commission-based bidding for Hotel Ads in October 2024, replacing it with tROAS and Performance Max. Feb 8, 2024 • Marketing China's new globetrotters are much more independent - On flights between Europe and China, seat bookings are at 93% of pre-pandemic levels, with independent travelers, rather than tour groups, driving the increase. Feb 8, 2024 • Travel SCREEN PILOT Google’s AI Update & What It Means for Hotel SEO Get a first look at Google SGE and how hotel SEO is changing, plus tips from a Google Premier Partner on how to prepare. Get the Guide Hilton's data modernization driven by personalized content, experiences - Travel patterns and behaviors have changed in recent years, so technology is critical if hotel companies want to keep up with what guests want from hotel stays. Feb 8, 2024 • Hospitality Trivago posts Q4 revenue dip - Despite current headwinds, Trivago's management remains optimistic about the future, expecting a turnaround in the latter half of the year. Feb 8, 2024 • Hospitality ITB Berlin: A strong focus on travel technology - Under the new theme of “Take travel technology to the next level. Together,” the travel trade show is giving innovative travel technology solutions their biggest platform to date. Feb 8, 2024 • Hospitality Maximizing hotel performance in the year ahead - Even as RevPAR is forecast to increase across most markets in 2024, the rise in expenses is making it more difficult to achieve the same profit margins. Feb 8, 2024 • Hospitality Hoteliers emphasize importance of investing in people - Investing in staff is equally as important as earmarking capital expenditures, although the return on such investment might be harder to quantify. Feb 8, 2024 • Hospitality The impact of online reputation on hotel revenue - New data highlights the significant impact of online reputation on a hotel’s profitability, making effective management of online reviews and ratings crucial for revenue growth. Feb 8, 2024 • Hospitality ... in case you missed it, our Daily Brief February 7, 2024 Advertising   Contact   Legal   © 2024 Hospitality.today™