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Today's Brief
For hotels, segmentation is key - Looking at segmentation isn't just about recognizing trends; it's also essential because it serves as primary strategy for enhancing profitability.
Mar 11, 2024 • Hospitality
U.S. travel agents proving to be resilient and thriving - As leisure travel demand exploded in 2022 and 2023, travel agencies achieved unprecedented growth.
Mar 11, 2024 • Hospitality
Hospitality CMOs address five key challenges - Brands are innovating with digital storytelling, enhancing the guest experience beyond traditional advertising and tapping into a rich narrative of travel enthusiasm.
Mar 11, 2024 • Hospitality
Shiji Group
Guest Reviews Like Never Before
We analysed a full year's worth of guest review data in five global regions, free for hospitality.
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Travel brands trying to beat the heat with ‘coolcation’ - Global warming means tourists are increasingly looking for colder destinations to spend their summer vacations, and brands are making their case as the place to be.
Mar 11, 2024 • Travel
How Gen Z is using TikTok to plan their holidays - With over a billion users, TikTok caters to diverse interests, with young travelers tapping into it for insider holiday tips.
Mar 11, 2024 • Marketing
The booming business of sleep tourism - How the hospitality industry is embracing sleep as the main event for tourists rather than an afterthought.
Mar 11, 2024 • Hospitality
The story behind Cendyn's rebrand - The company's rebranding isn't just about a new look; it signifies its dedication to driving success for its customers in the fast-paced world of hospitality technology.
Mar 11, 2024 • Hospitality
How to build an effective hotel advertising campaign - Expedia looks at what you need to consider as you plan your campaign and the different approaches available to help you generate demand for your rooms.
Mar 11, 2024 • Hospitality
... in case you missed it, our Daily Brief March 8, 2024
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