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Today's Brief
Tripadvisor considering a potential sale - The company has formed a special committee to evaluate proposals that may result in a deal, sending its shares up 14.2% in extended trading.
Feb 13, 2024 • Hospitality
Expedia incurred losses of $326 million on its stake in Amex GBT - Expedia's sale of Egencia to Amex Global Business Travel may have benefited the OTA in many ways, but its equity stake has taken a battering since the closing of the deal.
Feb 13, 2024 • Hospitality
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TUI smashes earnings expectations - German travel giant TUI posted a quarterly profit of 6 million euros, defying expectations on the back of upbeat travel demand.
Feb 13, 2024 • Hospitality
Booking.com had the most-watched Super Bowl commercial - Now that it's claimed the top spot for the second year in a row, the OTA has proven itself to be the ruler of Super Bowl ads that will keep viewers entertained and engaged.
Feb 13, 2024 • Hospitality
Alternatives to Google’s CPA bidding model for hotels - As Google kills metasearch commission models, hotels now face a critical decision regarding their digital marketing strategy.
Feb 13, 2024 • Marketing
The evolving role of AI in hotel bookings - Hotels must understand the guest journey beyond simple conversion rates, emphasizing the necessity for a hotel website to transcend the role of a mere digital brochure.
Feb 13, 2024 • Hospitality
Ways hoteliers can optimize loyalty - Hotel loyalty programs are not just a tool for customer retention - they are a strategic asset that can significantly contribute to RevPAR.
Feb 13, 2024 • Hospitality
Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.
Feb 13, 2024 • Marketing
... in case you missed it, our Daily Brief February 12, 2024
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