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Today's Brief
A TikTok ban would disrupt tourism marketing
- Airlines, destinations, and hotels are major advertisers on TikTok, with Booking.com being TikTok’s biggest customer.
Mar 14, 2024 •
Marketing
Pace of travel industry transformation to accelerate
- New global research from Amadeus has revealed a strong appetite for investment across the travel sector in 2024.
Mar 14, 2024 •
Travel
The Hotels Network
How AI increased THE THIEF’s website conversion by 25%
Hyper-targeted offers with Predictive Personalization drove additional revenue, cut promotional costs, and significantly boosted direct bookings.
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Can travel be sustainable?
- With global tourism expected to make a full recovery this year after the pandemic, the industry faces mounting pressure to deliver on its sustainability pledges.
Mar 14, 2024 •
Travel
Expedia welcomes new private label partners
- The OTA is broadening its global reach through a series of new and expanded partnerships for its private label solutions.
Mar 14, 2024 •
Hospitality
Skift launches Executive Search unit
- Its new Executive Search division aims to address the growing demand for skilled and visionary leaders within the travel sector.
Mar 14, 2024 •
Hospitality
Hospitality benchmarks for database health in 2024
- Your hotel guest database isn’t going to tell you when it’s sick. But your marketing communications will show it.
Mar 14, 2024 •
Hospitality
Social media marketing for hotels
- Social media has become essential in how travelers choose their next stay, making it a critical tool for hotels to enhance their appeal and visibility.
Mar 14, 2024 •
Marketing
Google for hotels testing new filter options
- When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.
Mar 14, 2024 •
Marketing
... in case you missed it, our
Daily Brief March 13, 2024
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