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Today's Brief
Expedia took its concerns to Google - The company told Google that the bait and switch tactics that some OTAs deploy in Google Hotels is “screwed up” and Google made some satisfactory changes.
May 17, 2023 • Hospitality
Accor on designing hotels for locals - Accor's CEO of Accor Sébastien Bazin strongly suggests that hotels today should be designed for locals.
May 17, 2023 • Hospitality
Google’s AI Update & What It Means for Hotel SEO
Get a first look at Google SGE and how hotel SEO is changing, plus tips from a Google Premier Partner on how to prepare.
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Hotel companies raise 2023 revenue expectations - A strong first quarter to start the year left hotel companies broadly optimistic as executives made widespread increases to RevPAR projections.
May 17, 2023 • Hospitality
Is the future of hotel design carbon-positive? - How sustainable is a discretionary industry based on leisure activities for a limited group of individuals?.
May 17, 2023 • Hospitality
How are the different generations traveling? - In the last decade, the impact of the generalization of smartphone usage has created a new category of travelers: silent travelers.
May 17, 2023 • Hospitality
The hotelier’s guide to hybrid hotels - The Hybrid Hotel Model refers to a blend of the traditional in-person services offered with new technological solutions that serve guests and complete back-of-house processes.
May 17, 2023 • Hospitality
How to optimize your Google Hotel profile for more direct bookings - Google Hotels metasearch engine has achieved a market penetration of almost 85%, and has become a vital channel for helping hotels increase their direct sales.
May 17, 2023 • Hospitality
How Instagram changed the tourism industry - The social media platform's influencers and hashtags have changed vacation destinations - and not always for the best.
May 17, 2023 • Marketing
... in case you missed it, our Daily Brief May 16, 2023
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