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Today's Brief
The reasons why customers use Booking.com - For the same hotel and dates, Booking.com offers a better rate, a better room type and a better cancellation policy.
Mar 28, 2023 • Hospitality
OTAs spend more than $14B on marketing in 2022 - Expedia Group, Booking Holdings, Airbnb and Trip.com Group doled out a record amount of money to capture the attention of consumers.
Mar 28, 2023 • Hospitality
Marketing to Chinese tourists in 2023 - Understanding Chinese social media platforms and digital marketing in China will be key to reaching this target market.
Mar 28, 2023 • Marketing
The Hotels Network
Personalize your hotel website for each visitor
Personalize your hotel website's user experience, tailoring messages and offers to each individual to boost conversion rates.
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More preparation is needed for NDC distribution - The industry is not ready for AA's plan to distribute its content via New Distribution Capability-enabled connections only.
Mar 28, 2023 • Travel
Consumer and regulatory concern around corporate greenwashing - American Airlines under pressure for it's net-zero promise to lack commitment.
Mar 28, 2023 • Travel
Serving the hotel guest of the future - Many travelers will be open to new and innovative technologies and will want to travel in more sustainable ways.
Mar 28, 2023 • Travel
Review-gating will get your hotel banned from Google - Review-gating is increasingly becoming a risky proposition for hotel operators.
Mar 28, 2023 • Hospitality
Solving hotel marketing challenges with a first-party data strategy - While first-party data is important, deploying a strategy can be challenging.
Mar 28, 2023 • Marketing
... in case you missed it, our Daily Brief March 27, 2023
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