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Today's Brief
The reasons why customers use Booking.com
- For the same hotel and dates, Booking.com offers a better rate, a better room type and a better cancellation policy.
Mar 28, 2023 •
Hospitality
OTAs spend more than $14B on marketing in 2022
- Expedia Group, Booking Holdings, Airbnb and Trip.com Group doled out a record amount of money to capture the attention of consumers.
Mar 28, 2023 •
Hospitality
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Marketing to Chinese tourists in 2023
- Understanding Chinese social media platforms and digital marketing in China will be key to reaching this target market.
Mar 28, 2023 •
Marketing
More preparation is needed for NDC distribution
- The industry is not ready for AA's plan to distribute its content via New Distribution Capability-enabled connections only.
Mar 28, 2023 •
Travel
Consumer and regulatory concern around corporate greenwashing
- American Airlines under pressure for it's net-zero promise to lack commitment.
Mar 28, 2023 •
Travel
Serving the hotel guest of the future
- Many travelers will be open to new and innovative technologies and will want to travel in more sustainable ways.
Mar 28, 2023 •
Travel
Review-gating will get your hotel banned from Google
- Review-gating is increasingly becoming a risky proposition for hotel operators.
Mar 28, 2023 •
Hospitality
Solving hotel marketing challenges with a first-party data strategy
- While first-party data is important, deploying a strategy can be challenging.
Mar 28, 2023 •
Marketing
... in case you missed it, our
Daily Brief March 27, 2023
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