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Today's Brief
Booking.com expects ChatGPT to redesign its search pages - The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT.
Mar 30, 2023 • Hospitality
Hilton tests new ways to personalize guest bookings - Attribute-based shopping, meaning knowing the types of rooms or amenities a guest prefers, will lead to “powerful personalization.
Mar 30, 2023 • Hospitality
Accor increasingly looking to non-room revenue growth - With its lifestyle brands, the share of wallet is much more geared to spending time in hotels and on experiences.
Mar 30, 2023 • Hospitality
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How to effectively market your hotel’s sustainability efforts
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20% of Google's hotel searches end up choosing a vacation rental - Google has been adding features to help travelers consider vacation rentals as an option when searching for hotels.
Mar 30, 2023 • Hospitality
Hotel guests want more than cake for special occasions - Travelers looking to commemorate a special occasion these days are looking to go well beyond the basics.
Mar 30, 2023 • Hospitality
Amsterdam ‘stay away’ campaign - Dutch capital’s bid to deter ‘messy’ tourists comes amid international efforts to limit cheap tourism.
Mar 30, 2023 • Travel
Google wants hotels to use Performance Max - The company promotes its new tool - to be rolled out this month - at Skift's Future of Lodging Forum.
Mar 30, 2023 • Hospitality
The basics of GDS advertising for hotels - Advertising on the GDS drives awareness for a hotel among travel agents actively shopping on behalf of their clients.
Mar 30, 2023 • Hospitality
... in case you missed it, our Daily Brief March 29, 2023
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