Short-form videos key for hotel marketers in 2023 - An extremely effective way of engaging with consumers in a substantial way.

Jan 9, 2023 • Marketing

Fundamentals of search engine optimization and marketing - How to get the most out of your marketing budget while optimizing organic search and paid placements.

Dec 19, 2022 • Marketing

How to use the metaverse for marketing today - Marketers need to develop a strategy on how their company will adapt and transition its efforts to digital spaces.

Dec 8, 2022 • Marketing

Wyndham on utilizing TikTok in hospitality marketing - If used currently, TikTok can become an important place to build brand awareness and deepen your audience reach.

Dec 6, 2022 • Marketing

How Hopper is tapping into social commerce - You don’t spend money on Google, Facebook or TikTok - you literally give it to your customers.

Dec 6, 2022 • Marketing

The future of brand discovery - Google is still the dominant, but shifting consumer behaviors have changed the world of search as we know it.

Dec 6, 2022 • Marketing

Using Instagram to grow your email list - Instagram has several tools for generating email subscriptions including options for both passive collection and targeted campaigns.

Dec 5, 2022 • Marketing

Does influencer marketing really pay off? - Marketers could achieved a 16.6% increase in engagement by optimizing influencer marketing budgets.

Nov 25, 2022 • Marketing