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Today's Brief
Expedia on the promise and hype of generative AI - The company hopes Bing will gain ground with its investment in OpenAI to ensure a more competitive search engine environment.
May 15, 2023 • Travel
Today's demand won't define tomorrow's travelers - Don’t let the pent-up appetite for travel and experiences blind you to the need to adapt to the changing climate and consumer expectations.
May 15, 2023 • Travel
Google looks to social media for some travel searches - The company added a new perspectives filter that lets searchers filter their search results to show videos, blogs and forums.
May 15, 2023 • Marketing
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Has China’s reopening lived up to the travel industry’s expectations? - The recovery of business travel between Europe and China might be proving slower than anticipated by some forecasts.
May 15, 2023 • Travel
Why Airbnb’s summer campaign is all about room shares - The campaign, promoting its redesigned feature for booking private rooms, aims to attract budget travelers amid the economic downturn.
May 15, 2023 • Hospitality
The impact of social media on travel expectations in Americans - A recent survey among 2,000 American travelers reveals that most respondents have unrealistic expectations of their travels, thanks to social media.
May 15, 2023 • Marketing
Managed travel on the rise - Many organizations which previously took care of their own travel are now turning to experts for support and guidance.
May 15, 2023 • Travel
What hoteliers need to know about Google Analytics 4 - For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 - an entirely new way to measure performance across websites and mobile devices.
May 15, 2023 • Hospitality
... in case you missed it, our Daily Brief May 12, 2023
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